When you have a platform as big as Alibaba.com, as I have mentioned before, if even one percent of one percent are fraudsters, someone is going to get scammed. Alibaba.com is a platform that connects people, not a store. Note: as I have said, if you have a dispute that cannot be resolved through normal means, you can always apply to the Alibaba Fair Play Fund.
From time to time, I'll hit the Alibaba.com Safety and Security Center to see what's new. Recently, they posted their Top Ten Signs of Online Scams.
The whole list is here, but it includes things like promises that seem too good to be true (they often are), agreements in which you have to pay up front, or someone being overtly friendly the first time they correspond with you ("Dearest Ernest...").
Have a read here. It's worth getting smart knowing how to spot online fraud if you are on the Alibaba.com platform.

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